Onstar

This advertisement is not the one I had in mind, but it still posses the components I would like to discuss.  Onstar is an advertising tool that is standard for one year on most GM and Chevy cars.  Its main function is to allow the driver to have contact with a customer service representative and from that stems a lot of features.  This seems to be a progression in technology and advertising for those companies. 

 By researching and creating this feature they have made their cars safer, which they can now use as a selling point.  The commercial that I originally wanted to use was very creative in how it connected with the consumer.  It was filmed from the drivers point of view that happened to be a male and with him a female passenger.  The picture is very blurry and it seems they have had an accident and all you can hear is the Onstar customer service representative say that they got a signal from their car that they had been in a front end collision and ask if they need help.  Both people in the car seems unable to move and the gentlemen simple says yes and the Onstar person says helps on its way.  

I feel this commercial creatively connected their product with the customer at a very deep emotional level.  It be really nice to see if their company has concrete numbers as to how many sales they have made as a result of Onstar and their creative advertisements.  It worked on me and solidified the purchase of my car.