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I picked this advertisement because it was a solid example of how advertisements clue in the consumer to the product. It trys to promote the image that Vegas is a very fun place and their are no rules. The ad uses that fact that people go to Vegas to drink and have a good time to convince other people to buy their product. Everything about their image says people come here to do things they wouldn’t normally do in their regular lives.
I feel that successful advertisements today have deep roots to the past. In this case the whole social atmosphere of Vegas was developed over time. This advertisement wouldn’t have worked prior to Vegas becoming common knowledge.
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