Exploitation

http://www.sandiacasino.com/Sandia-In%20Room%20Video%205-18Lg.mpeg

I think that in this case Sandia Casino is trying to promote an image.  Whether they like it or not this advertisement allows people to create a perspective of Native culture.  Every single image even the music radiates Native culture, so I think they are trying to sell their culture.  People using Native culture to make a dollar is nothing new, but Native Peoples using their own culture on their terms is something that Casinos are starting to do.  This advertisement is continuing to dehumanize Native Peoples because it is promoting them as a fantasy.  Tribes that try to use their “indianess” to make a dollar are only hurting the cause.  These kind of advertisements enforce stereotypes and contribute to the miseducation of our society.