Old Spice

http://youtube.com/watch?v=jIPdQQyOL9s

After reading all the text and analyzing all the information up to this point I have realized that advertisements today are becoming very creative.  A lot of the concepts about advertising have been researched and written in the past.  Olgilvy’s perspective about advertising are very good but some of it is out dated.  Advertisements are a product of their time and the theme today is creativity.

This commercial uses its creativity to convey messages to the consumer.  I agree with the text beyond words  that advertisements are analyzing every single detail in order to perdict how people will react to the advertisement.  I find this is where the creativity comes in play.  Trying to predict what images, words, or fonts will convince the consumer to buy their product is the creativity aspects.  Everything in this advertisement suggest that real men use old spice, so you are not only buying the product you are buying your manhood.  Just like the chapter suggest, advertisements are creating style.