Indian Country

According to the English discipline rhetoric has evolved since humans were capable of speech.  In the beginning it was considered the art of the spoken word and slowly changed to the power of persuading.  This was another tool that the western powers used to dehumanize Tribes in the Americas.  These powers used rhetoric among other aspects of their society to justify their actions when dealing with Tribes.

In terms of the western way of interpreting the world Tribes are still trying to catch up with the rest of the sovereign nations of the world.  Over five hundred years of genocide have forced Tribes to adapt to their changing enviornment and they are trying to use concepts such as rhetoric to promote their issues.  Indigenous languages have experience as much evolution as rhetoric has in the western world where processes of acquiring knowledge is as sophisticated if not more.  Based of the foundation of the western world they will always see themselves as supierior to Indigenous knowledge.  This commercial is an example of Tribes using aspects from the western world to adapt and survive.