5th ad journal

I decided to analyze this ad because it is different.  It is different because it involves a peoples with a unique history.  I have yet to read a text that talks about Native Peoples and advertising.  When it comes to Native Peoples a lot of issues come into play.  Any ads produced about Native Peoples have been created by non-natives.  This is why this topic is so heated because any ads or movies made in the past have been produced by non natives.  These productions were a reflection of how Natives were viewed and still are.  Currently, Native Peoples have the ability to make ads on their terms in the past ads were based on fantasys of Native Peoples.  I doubt that Ogilvy has creditable theories about Native advertising because it is a very sensitive area that hasn’t been research.

I’d like to reflect on the concept Ogilvy stated that doing your own thing will not work and until you get something better use the same thing.  Prior to the whole civil rights movement non natives would use Native Peoples culture to sell their product.  Any senseable person could see that using another Peoples culture for their own benefit is morally and ethically wrong.  I find that most Native Peoples today are still playing of the notion and using the Native culture to sell their products.  Even artist are using their culture to sell their products.  Then comes in the issue of authenticity, so how far is to far?  Ads that use Native Peoples are only perpetuating sterotypes and adding to the problem.