7up

I decided to analyze this ad because it pokes fun at the pepsi taste test.  It uses humor a form rhetoric in the consumer research.  It shows people taste testing seven up to things like dishwater along with other things.  It kind of takes all the behind the scenes consumer research and puts it in front of the consumer.  They are saying we know about consumer research but we don’t need it so thats why you should buy this product.

 This commercial really didn’t work for me because I never drink seven up.  Although this commercial had good humor and showed consumer research, I don’t think this commercial connected to the consumer.  I like the fact that they are poking fun at the pepsi taste test and kind of advertising in general, but advertising is a must. Right?

3rd ad journal

http://www.youtube.com/watch?v=AX52_InQZ4M&mode=related&search=

Here is another very funny beer ad that really doesn’t say anything about the product.  It does not present anything about the formal, material, efficient, and a little of a final.  Does target marketing on men since it is beer and there is not one female in the ad.  One thing this ad does well is exagerating.

It plays of the success that Lord of the Rings had in the battle scenes.  It looks like a battle scene but it is simply average guys doing one of those football collaberated cheers but in this case a guy drinking a beer.  Another thing this ad does is tell the truth.  It simply tells the consumer that this is an ad in the song.  It is so direct, It tells the consumer this is an ad, we know were an ad, and thats why you should buy it.  The creators of the ad seemed to have done a good job at surveying and follow up.  They certainly did their research in order to give this ad so much humor.  

The humor that is in these kind of ads is so effective because it allows them to connect to the consumer.  It could be either good or bad but its a connection.  It seems to me that ads that stir up emotions in the consumer will have greater success. 

2nd ad journal

http://youtube.com/watch?v=TJ3ymGhN2PQ&mode=related&search=

I decided to pick this ad because it is one that focuses sole on the emotion of the costumer.  I mean no one actually needs a rolex watch, but people will buy it because of the way it makes them feel and how people will react to see it.  The ads music and images radiate emotion. 

This ad is target marketing something that Williams said should be stopped.  I think that because of the way this ad was formatted it had to focus on the golfer population.  It needed a venue to capture the emotion of the comsumer and of course sports are full of emotion.  Rolex and golf fit perfectly together because people that buy rolex watches and play golf have money.  People that have the money to buy a rolex and spend money on golf would certainly want to show it.  I think this ad does a good job of market targeting if their is such a thing.

Aristole’s casual analysis:

Formal- tells time, radiates status, and brings out the emotions or characteristics played out in the ad.

Material cause- showing actual product (watch). 

Efficient- emotion

Final- ” A crown for every achievement”