Onstar

This advertisement is not the one I had in mind, but it still posses the components I would like to discuss.  Onstar is an advertising tool that is standard for one year on most GM and Chevy cars.  Its main function is to allow the driver to have contact with a customer service representative and from that stems a lot of features.  This seems to be a progression in technology and advertising for those companies. 

 By researching and creating this feature they have made their cars safer, which they can now use as a selling point.  The commercial that I originally wanted to use was very creative in how it connected with the consumer.  It was filmed from the drivers point of view that happened to be a male and with him a female passenger.  The picture is very blurry and it seems they have had an accident and all you can hear is the Onstar customer service representative say that they got a signal from their car that they had been in a front end collision and ask if they need help.  Both people in the car seems unable to move and the gentlemen simple says yes and the Onstar person says helps on its way.  

I feel this commercial creatively connected their product with the customer at a very deep emotional level.  It be really nice to see if their company has concrete numbers as to how many sales they have made as a result of Onstar and their creative advertisements.  It worked on me and solidified the purchase of my car.        

Image

I picked this advertisement because it was a solid example of how advertisements clue in the consumer to the product. It trys to promote the image that Vegas is a very fun place and their are no rules. The ad uses that fact that people go to Vegas to drink and have a good time to convince other people to buy their product. Everything about their image says people come here to do things they wouldn’t normally do in their regular lives.

I feel that successful advertisements today have deep roots to the past. In this case the whole social atmosphere of Vegas was developed over time. This advertisement wouldn’t have worked prior to Vegas becoming common knowledge.

Selling ur culture

I thought that I actually found one, but it was not to be.  I continue to see Native American casions using their Native culture to promote buisness.  When I first watched this advertisement I felt happy that they were not using Native images then all of a sudden they hit you with it.  A slap in the face for all the potential customers that feel drawen to Native culture.  Basically, they are saying come play indian by spending your money at our authentic Native American establishment. 

These Native buisnesses often use “authentic native american” music to try to get customers.  I find that this music sparks something in the human mind that allows them to feel connected to the earth, or should I say become indian.  According to the western world that is what an Indian is.  I find that it is the little things like this advertisement  as well as mascot figures that continue to keep the Native American Indian oppressed.  Every aspect of Western culture has been designed to keep Native Peoples inferior.  The system was made to keep the Western society superior, so anything we create in the system to promote self determination is simply useless.

Exploitation

http://www.sandiacasino.com/Sandia-In%20Room%20Video%205-18Lg.mpeg

I think that in this case Sandia Casino is trying to promote an image.  Whether they like it or not this advertisement allows people to create a perspective of Native culture.  Every single image even the music radiates Native culture, so I think they are trying to sell their culture.  People using Native culture to make a dollar is nothing new, but Native Peoples using their own culture on their terms is something that Casinos are starting to do.  This advertisement is continuing to dehumanize Native Peoples because it is promoting them as a fantasy.  Tribes that try to use their “indianess” to make a dollar are only hurting the cause.  These kind of advertisements enforce stereotypes and contribute to the miseducation of our society.    

Old Spice

http://youtube.com/watch?v=jIPdQQyOL9s

After reading all the text and analyzing all the information up to this point I have realized that advertisements today are becoming very creative.  A lot of the concepts about advertising have been researched and written in the past.  Olgilvy’s perspective about advertising are very good but some of it is out dated.  Advertisements are a product of their time and the theme today is creativity.

This commercial uses its creativity to convey messages to the consumer.  I agree with the text beyond words  that advertisements are analyzing every single detail in order to perdict how people will react to the advertisement.  I find this is where the creativity comes in play.  Trying to predict what images, words, or fonts will convince the consumer to buy their product is the creativity aspects.  Everything in this advertisement suggest that real men use old spice, so you are not only buying the product you are buying your manhood.  Just like the chapter suggest, advertisements are creating style.    

Indian Country

According to the English discipline rhetoric has evolved since humans were capable of speech.  In the beginning it was considered the art of the spoken word and slowly changed to the power of persuading.  This was another tool that the western powers used to dehumanize Tribes in the Americas.  These powers used rhetoric among other aspects of their society to justify their actions when dealing with Tribes.

In terms of the western way of interpreting the world Tribes are still trying to catch up with the rest of the sovereign nations of the world.  Over five hundred years of genocide have forced Tribes to adapt to their changing enviornment and they are trying to use concepts such as rhetoric to promote their issues.  Indigenous languages have experience as much evolution as rhetoric has in the western world where processes of acquiring knowledge is as sophisticated if not more.  Based of the foundation of the western world they will always see themselves as supierior to Indigenous knowledge.  This commercial is an example of Tribes using aspects from the western world to adapt and survive. 

5th ad journal

I decided to analyze this ad because it is different.  It is different because it involves a peoples with a unique history.  I have yet to read a text that talks about Native Peoples and advertising.  When it comes to Native Peoples a lot of issues come into play.  Any ads produced about Native Peoples have been created by non-natives.  This is why this topic is so heated because any ads or movies made in the past have been produced by non natives.  These productions were a reflection of how Natives were viewed and still are.  Currently, Native Peoples have the ability to make ads on their terms in the past ads were based on fantasys of Native Peoples.  I doubt that Ogilvy has creditable theories about Native advertising because it is a very sensitive area that hasn’t been research.

I’d like to reflect on the concept Ogilvy stated that doing your own thing will not work and until you get something better use the same thing.  Prior to the whole civil rights movement non natives would use Native Peoples culture to sell their product.  Any senseable person could see that using another Peoples culture for their own benefit is morally and ethically wrong.  I find that most Native Peoples today are still playing of the notion and using the Native culture to sell their products.  Even artist are using their culture to sell their products.  Then comes in the issue of authenticity, so how far is to far?  Ads that use Native Peoples are only perpetuating sterotypes and adding to the problem. 

7up

I decided to analyze this ad because it pokes fun at the pepsi taste test.  It uses humor a form rhetoric in the consumer research.  It shows people taste testing seven up to things like dishwater along with other things.  It kind of takes all the behind the scenes consumer research and puts it in front of the consumer.  They are saying we know about consumer research but we don’t need it so thats why you should buy this product.

 This commercial really didn’t work for me because I never drink seven up.  Although this commercial had good humor and showed consumer research, I don’t think this commercial connected to the consumer.  I like the fact that they are poking fun at the pepsi taste test and kind of advertising in general, but advertising is a must. Right?

3rd ad journal

http://www.youtube.com/watch?v=AX52_InQZ4M&mode=related&search=

Here is another very funny beer ad that really doesn’t say anything about the product.  It does not present anything about the formal, material, efficient, and a little of a final.  Does target marketing on men since it is beer and there is not one female in the ad.  One thing this ad does well is exagerating.

It plays of the success that Lord of the Rings had in the battle scenes.  It looks like a battle scene but it is simply average guys doing one of those football collaberated cheers but in this case a guy drinking a beer.  Another thing this ad does is tell the truth.  It simply tells the consumer that this is an ad in the song.  It is so direct, It tells the consumer this is an ad, we know were an ad, and thats why you should buy it.  The creators of the ad seemed to have done a good job at surveying and follow up.  They certainly did their research in order to give this ad so much humor.  

The humor that is in these kind of ads is so effective because it allows them to connect to the consumer.  It could be either good or bad but its a connection.  It seems to me that ads that stir up emotions in the consumer will have greater success. 

2nd ad journal

http://youtube.com/watch?v=TJ3ymGhN2PQ&mode=related&search=

I decided to pick this ad because it is one that focuses sole on the emotion of the costumer.  I mean no one actually needs a rolex watch, but people will buy it because of the way it makes them feel and how people will react to see it.  The ads music and images radiate emotion. 

This ad is target marketing something that Williams said should be stopped.  I think that because of the way this ad was formatted it had to focus on the golfer population.  It needed a venue to capture the emotion of the comsumer and of course sports are full of emotion.  Rolex and golf fit perfectly together because people that buy rolex watches and play golf have money.  People that have the money to buy a rolex and spend money on golf would certainly want to show it.  I think this ad does a good job of market targeting if their is such a thing.

Aristole’s casual analysis:

Formal- tells time, radiates status, and brings out the emotions or characteristics played out in the ad.

Material cause- showing actual product (watch). 

Efficient- emotion

Final- ” A crown for every achievement”